By ONEsite Team
Sep 28, 2010 12:00 AM CDT
One of the best things about the ONEsite platform is its ability to run multiple websites side by side with minimal setup. These sites may be dedicated to targeted verticals, extensions of the main property with unified sign on or even microsites dedicated to a particular promotional campaign. The possibilities are limitless and allow your webmasters and marketing team flexibility in how to structure how their user base interacts with their brand(s).
Multisite allows for entertainment clients such as Fox.com to manage standalone shows such as American Idol on a dedicated domain name while other shows such as Glee, Bones and House may have communities on the main Fox.com domain. Additionally, it allows for publishing companies such as News International's The Sun to have a standalone MySun community but also have a SunVote microsite dedicated to polls, surveys and petitions. Our cross domain technology and advanced SSO capabilities allow for a seamless user experience.

ONEsite was architected from the ground up to support administration of multiple sites and it shows via the feature set and the ease of setup and maintenance per site. We believe the multisite capabilities within our CMS and our social features such as the User Newsfeed are important in numerous ways:
• Fewer resources required to launch subsequent websites
• Lowered total cost of ownership (TCO) through shared moderation and administration interfaces as well as capability for shared layouts or feature sets
• Advanced content distribution capabilities (i.e. content bubbling up to parent networks)
• Easy microsite creation
• Unified CRM user base across multiple properties

Our background as the first shared webhosting company on the Internet and as a registrar running hundreds of thousands of domain names reinforced our early ONEsite architectural decisions. We realized back in 2004 that we needed to develop functionality supporting those customers wishing to run multiple highly customized sites on top of our infrastructure. Some of our earliest clients were running dozens of websites on our platform and over the years our multisite capabilities have continued to grow as media, entertainment and publishing clients continue to advance our own internal roadmap.
Although many multisite implementations are unique there are several common types of multisite setups which are commonly used. At ONEsite we’ve often run networks structured like the following:
Types of Multisite Setups
- Multiple Standalone Properties
- with or without shared single-sign-on
- Multiple Integrated Properties (publications, sports league teams, etc.)
- Microsites
- Public & Private Networks (i.e. two linked sites—one public company site plus one intranet site for employees)

How it Works
Users and groups on the ONEsite platform are organized under nodes which themselves are organized under networks. Any given user, group, node or network may exist on a domain name, subdomain name and optional user/group subdirectory. This flexibility allows for maximum SEO and easy microsite creation capabilities.
Users are able to interact with any node within the network (if decided so by the network operator). User session persistence and roles are available throughout the network so moderators and editorial staff may manage users and content easily across nodes. Furthermore, content has the capability to bubble up from user or group pages to node aggregation pages and ultimately to network aggregation pages.

Content created by users on different nodes may be collected on a single unified profile page for them, and from a unified hub they may keep tabs on all nodes or groups with which they’ve become affiliated. Thus, interaction or content creation may occur at points which make the most sense for the user experience and aggregated up to where the network operator envisions. The newsfeed system in the ONEsite platform natively supports activities from child nodes flowing into parent networks. Thus on sites such as Big Pond Sport activity on individual team level (Sydney Swans) may bubble up to league aggregation pages (AFL).
At ONEsite we’re devoted to ensuring that our users have the best possible tools available to build incredible destinations on the web. We continue to invest significantly in multisite capabilities as we believe they solve a major problem found in most CMSes.